

What the Experts Are Saying
“This book is the ultimate roadmap to building a successful business and life as an entrepreneur. Joe Abraham’s ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success.”
Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute
“Joe is the next-generation version of Michael Gerber.”
Eric Plantenberg, CEO of FPD
“Stop trying to fit the mold of some successful entrepreneur you’ve seen and start tapping your own DNA – this book will show you how.”
John Jantsch, author – Duct Tape Marketing and The Referral Engine
“This powerful, practical book gives you proven techniques to help you maximize your personal and business potential, and make more money than ever before.”
Brian Tracy, author – The Psychology of Selling
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Want More of an overview? Here goes…
Are you built more like Donald Trump, Sir Richard Branson, Bill Gates or Einstein?
The answer to that question has a massive impact on what business your select, how you operate that business and who you engage to work with/for you in that business. (If you’re still pondering if there really is a difference between Donald Trump, Sir Richard Branson and Bill Gates, then you really need to read this book!)
For centuries, entrepreneurs have been jammed together in one small box. From business planning and finance to human resources and marketing, experts have taught on the archaic assumption that one-size-fits-all.
Entrepreneurial DNA challenges that notion by proving that not all entrepreneurs are the same. The fact is, Donald Trump, your lawyer and a multi-level marketer can’t be put in the same entrepreneurial box. They didn’t go into business for the same reasons; they do not operate their businesses alike. They certainly don’t have the same vision and exit strategy.
That’s because Donald Trump, your lawyer and a multi-level marketer represent three completely different entrepreneurial DNAs; each with their own unique modus operandi.
Entrepreneurial DNA introduces readers to the Builder, Opportunist, Specialist and Innovator – the four Entrepreneurial DNAs. The B.O.S.I. process will help you discover your unique entrepreneurial profile (which is often a blend of two or more entrepreneurial DNAs). Based on that unique profile, you’ll learn how to build or optimize your business plan, marketing systems, company operations, HR strategy and personal life.








