Joe Abraham

The most popular BOSI Profile Is…

// February 15th, 2010 // Next Gen. Entrepreneurship

Having seen a small army of entrepreneurs go through the BOSI Profiling System, I am becoming keenly aware that the #1 BOSI profile coming out of the system is the SO or OS. Its no surprise really, because specialists and opportunists make up over 75% of all entrepreneurs.

What? You don’t know your BOSI Profile? Then what are you waiting for skippy? Click here to find out.

Here are some important tips for those of you who fall into the SO/OS category.

1) Question everything: At any given point, the S or O in you will be in dominant form. You can tell which one is dominant by how you are operating for the day. The Specialist in you will get stuck working IN the business doing everything from shuffling paper to serving clients. The Opportunist in you will be staring out the window, day-dreaming about the big deal you are going to land very soon that will change your income forever. This also applies to daily decisions in the business. The S will want to slow the process down and analyze things to death. The O will want to jump on the first offer no matter how horrible it is.

So the best thing to do is question each decision you are about to make and say “Is this the O or S in me?” Sometimes just asking that question before you make (or put off) a decision will result in a positive breakthrough.

2) Don’t build strategy in-house: The best thing you can do for your company is to have someone else design your marketing and business development systems/strategy for you. The S in you tends to use the same marketing plan every other competitor is using and the O in you tends to over estimate the possibilities. So have someone else build your plan for/with you. Then let the S in you kick into high gear and execute the plan.

If you are going to use mastermind team members to help you with this process, make sure you are working with entrepreneurs with a strong B profile. They will have the strategic and experiential tools in their toolbox to help you. If you are hiring an expert/consultant, make sure they have a track record of having started, built and sold companies in multiple industries. Too many marketing consultants and strategists are S profile entrepreneurs. Hiring them is the equivalent of hiring a beagle to guard your house. You’re better of with the pit bull.

3) Employ drones and outsource expertise: The S in you will want to have employees. Fine, go ahead. But only employ the administrative types. People who can answer phones, file stuff, do customer service and book keeping. When it comes to the more creative gigs like selling, marketing, designing and writing, consider outsourcing those activities to firms that specialize in those areas. Your company will be the better for it and you will spend less time managing people you are not built to manage.

I hope these tips help. Are you an OS/SO with a question for me or looking to share your tips with peers? Use the comment box below to do so.